PROFILE Bill Orde, CEO & Founder Planet Water Productions Ltd.
With over 20 years experience in the TV business, specialising in sponsorship and advertiser funded programming (AFP), Bill Orde is an industry 'black-belt’. Bill has developed a wealth of expertise producing, distributing and organising highly successful global broadcast partnerships crossing all language, cultural and national boundaries.
Serving successfully as head of Television for the West Nally Group, with responsibilities for TV Right Sales for FIFA, UEFA and IAAF Bill scored repeatedly for sports advertising and sports fans alike. He went on to co-found The Television Corporation plc (formerly Sunset & Vine plc) and developed the longest running international sports highlights series sponsored by The Gillette Company, the acclaimed "Gillette World Sport Special", which ran continuously for over 23 years of production and syndicated to over 150 countries round the world each week. "Toyota World of Wildlife" was the next sponsored TV series success story - a half hour magazine wildlife format, in conjunction with BBC Worldwide, distributed each week to over 150 territories.
These successes were underpinned by Bill's solid foundation of production and sales experience as Production Manager and Head of European sales for Mark McCormack's TV Production Company, Trans World international - here, Bill was responsible for TV Rights sales for some of the greatest names in international sport. The British Open Golf, US Masters, US Open, Wimbledon and US Open Tennis.
In 1999, Bill co-founded award-winning AFP specialist, Broadcast Marketing Ltd, to offer brands more innovative ways of increasing brand awareness through sponsored TV programming via global broadcast partnerships, publishing, internet and new digital technology. Global distribution was achieved again with "Adventure Starts Here with Toyota", a weekly syndicated adventure series with National Geographic Channel and award winning science and technology series for Duracell, "Explorations powered by Duracell", in conjunction with BBC Motion Gallery, seen in over 180 countries over a 3 year period.